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Could a sparkling smile hold the key to your business success? Robin Rutherford, D.D.S., thinks so. But he’s not talking just about brushing and flossing (although that’s a good place to start). Instead, this owner of a thriving practice is himself a case study for busy salespeople, Executives and business owners working to stand out in a crowded competitive landscape. Through 25 years in dentistry, he’s learned to craft both winning smiles and a winning strategy for growth by determining […]

For Dr. Robin Rutherford, the art of dentistry is not just about cavities, root canals or crowns. Thanks to technology, continuous education and skill, Dr. Rutherford’s dental practice has expanded well beyond the basics of dentistry as we know it. For the man with a 27-year career in dentistry, it’s about changing lives…one smile at a time! Read the PDF

Robin Rutherford, D.D.S., knows many of his first-time patients would rather do almost anything that visit the dentist. However, when these wary patients – many of whom have delayed much-needed care – experience Dr. Rutherford’s pain-free approach, a whole new world of possibilities emerges. Soon, these once-reluctant patients have healthy, beautiful teeth worth smiling about. “Often, at the end of a new pateint appointment, they’ll say, ‘Everyone here is so nice, I’ve never had such a through exam, with such […]

There are no words to tell you how much I thank you! I just can’t believe you did so much to help me – The kindness, the understanding, just overwhelm me. I was at my lowest point and ready to give up. Never in my life have I met anyone like yall – words just fail me. The stars in all of your crowns in heaven will be too many to count. Thank you. I promised you all a lunch. […]

Dr. Rutherford collects toys and cash donations for Townsquare Cares Toy Drive Odessa, TX – Dr. Robin Rutherford, cosmetic dentist in Midland and Odessa, will be conducting a toy drive out of his practice for the holidays this year. The Art of Dentistry, Dr. Rutherford’s practice, will be collecting toys as well as cash donations for the Townsquare Cares Toy Drive. The office will be accepting donations from November 26th to December 14th. Dr. Rutherford and his staff are excited […]

Odessa, TX–Many people might not be aware that certain medications can have a significant impact on oral health. Antibiotics such as tetracycline and doxycycline, as well as antihistamines like Benadryl have been known to cause teeth discoloration, particularly for children whose teeth are still developing. There are a number of techniques available for eliminating stains caused by medications. Dr. Robin Rutherford, an Odessa and Midland dentist, offers customized treatment plans at his practice to correct stained teeth using porcelain dental […]

Odessa, TX — According to recent statistics gathered by the Dental Organization for Conscious Sedation (DOCS), more than 30 percent of Americans avoid necessary dental work due to fear or anxiety of the dentist. Dental phobia is often a result of bad experiences with dentists in the past or a fear of loss of control, and has contributed to millions of people having unmet dental needs such as tooth decay or periodontal (gum) disease. However, thanks to recent advancements in […]

Odessa, TX — Dr. Robin Rutherford, a dentist in Odessa, says he has witnessed a growing number of adult patients at his practice requesting a discreet and effective treatment for their unsatisfactory smiles. Because of this rise in demand, Dr. Rutherford says the Six Month Smiles^® System has become a popular option for his patients, as more people are becoming aware of the benefits offered by the innovative approach for helping them achieve a smile makeover. He says procedures like […]

Odessa, TX — At his center for cosmetic dentistry in Odessa, Dr. Robin Rutherford has announced he will now be offering a smile makeover treatment plan called 6 Month Smiles^® for treating misalignment in his patients’ teeth and helping improve the straightness of their smile. The 6 Month Smiles^® System, a cosmetic braces system developed in 2006, is designed to correct gaps between teeth, crowded and crooked teeth, and bite problems within an average treatment time of approximately six months. […]

Ten years ago I learned to do conscious sedation and it has been a tremendous blessing to our patients. We constantly have patients tell us about the bad experiences they have had in the past with dentistry and how our sedation has made it possible for them to have the dental care they know they need and want. On February 24th I flew to San Diego, CA to look into becoming a teacher for the Dental Organization for Conscious Sedation […]